The standard approach to events has worked for some time, but we believe that, just like anything in
business, sometimes things need to change for the better. This is true for events, and that new approach is
the 365 engagement model.
Born from the pandemic when events couldn’t happen the way they have for many years, the 365
engagement model has a whole new approach, one that companies already benefit from.
What is the 365 engagement model?
The idea of this model is that you continue to engage with your community (both sponsors and delegates)
away from just one or two events per year. The way that you decide to do this is entirely down to you and
what works best not only for your business but also for your customers too.
Some decide to run smaller events on a more frequent basis whilst still focusing mainly on in person events.
Others think the best approach to take is to treat it like an ongoing content marketing strategy,
incorporating content in the form of webinars, articles and small virtual events to keep their audience
engaged.
No matter what they decide works best for them, those using this model want to ensure that they are
constantly touching base with their users. They are engaging with them away from the “event” itself and
extending the opportunities for their brand as much as possible.
What are the benefits?
Is the 365 model right for you? Here are some of the key benefits of using this for your business.
The first is that you sell it as a package. For many businesses, the engagement model is offered as a
subscription service. Those interested in learning more about what you can do, what is happening in your
industry, and the latest news can pay a monthly or yearly fee to you to be at the forefront of these events.
This brings in additional revenue to your business, which is ideal if you are worried that you may not see
your business as busy as it usually is.
Another great benefit to this approach is that you should see that your engagement around events is
consistent. There is no dip, which you then have to recover from. This means less work for you around those
busy run ups to in person events, whilst still able to have the same results.
It also reduces workload because if you have a subscription service for events, you don’t have to worry
about repeating data accuracy points and opt-ins. This reduces your workload even further; always
welcome when you are running a busy business.
How can Jam55 help you?
If you have decided that 365 engagement is perfect for your brand, then you will want a high-quality events
platform designed for virtual events. We’ve all heard the crickets when our remote audience checks out.
Utilising our unique format, we can consistently increase and capture the engagement of your audience,
keeping sponsors and delegates happy, and keeping that revenue flowing into your business all year round.
Contact us today for a free demo, or feel free to join one of our events to see if Jam55 is right for you. Worst
case, you might just get a great idea to steal.
